Bars of Montreal

Finding the balance between classiness and entertainment through a minimalistic approach. Our goal with Bars of Montreal was to create a brand that resembled a New-York style, elegant speakeasy menu while keeping a friendly and knowledgeable tone. The sophisticated colour combination has a timeless feel to it, and goes and in hand with a graceful serif typography.

Using these brand guidelines, we set up a community management strategy aimed for growth, entertainment and friendliness, using Instagram’s interactive feature tools and commenting on related pages.

Bars of Montreal is now a staple in the nightlife industry and continues to grow.