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    The May Debrief – The Marketing Stories That Had Everyone Talking

    News

    In the marketing world, if one thing stays constant, it’s that the industry moves fast. This month was a testament to that, with new launches, collaborations and stunts popping up everywhere, all the time. Honestly, with the sheer volume of initiatives going on, no one would blame a marketer for missing out on some of […]

    Why Sensory Branding Has Become the Most Powerful Tool in Beauty and Fashion

    Branding

    Are your social media feeds making you hungry these days? Creamy, milky, glazed. Tomato red, butter yellow, raspberry pink. The language of beauty and fashion has started borrowing from the kitchen, and nowhere is this shift more visible than online. Whipped serums that look good enough to eat, perfume bottles photographed like petit fours, lipsticks […]

    5 Reasons Why Everyone’s Talking About Brands Crashing the Met Gala

    News

    Every year, the Met Gala takes over the internet for about 48 to 72 hours. Celebrities, couture houses, and cultural commentary flood every feed, and every year, a handful of brands figure out how to make the moment theirs. No invite, no media budget, no celebrity on speed dial. This is what a deliberate brand […]

    The April Debrief – The Marketing Stories That Had Everyone Talking

    News

    Every month, the marketing world gives us a few moments worth pausing on. April 2026 was no different, and a theme emerged from it all: the best campaigns this month were true to their own essence, and instead of reaching out to people, they invited them into their world. A 25-foot ice sculpture that required […]

    Top 10 Best Brand Collaborations of 2026 We’ve Seen So Far (& Why They Work)

    Branding

    Brand collaborations have always mattered, but the best brand collabs of 2026 aren’t just two logos shaking hands. They’re proof that when two brands genuinely belong together, the result is something neither could have made alone. At Casa Media, we’ve been working in branding, social media, and paid advertising since 2017. And in all that […]

    Welcome to Noor’s place

    News

    There’s a kind of person who doesn’t need to fill the silence. Who observes more than they perform, notices more than they let on, and has clearly spent a lot of time alone, and not out of loneliness, but out of choice. Noor is that kind of person. Quietly intense, deeply introspective, and carrying a […]

    A letter to agency founders

    News

    The facts are the facts: in most marketing agencies, company culture is either the greatest asset… or the most expensive blind spot. And too often, it’s the latter.  On the outside, many agencies look like success stories: polished branding, high-profile clients, fast growth, and teams that appear “tight-knit” and energized. But inside, the reality can […]

    The Brand Activations Everyone Talked About at Coachella

    Branding

    Every April, Coachella becomes more than a festival. It turns into a compressed experiment in culture, attention, and brand behavior. Two weekends, a highly documented crowd, and an audience that extends far beyond the desert through creators and social platforms. What makes it interesting isn’t just who shows up. It’s what gets remembered after the […]

    How Alix Earle’s Reale Actives Launch Redefines Influencer Marketing Strategy for Brands

    Branding

    The Idea at a Glance: Influencer Marketing Strategy in Action Alix Earle didn’t just run a campaign. She spent years building an audience so invested in her that when she finally launched a product, buying it felt like the next logical step to the parasocial relationship. She controlled the reveal, activated the right voices at […]

    Welome to Gabi’s Place

    News

    There are some places that make you feel like you’ve just teleported to an alternate universe, everything carrying an almost stilted, off-kilter, color-me-surprised, anything-could-happen kind of vibe. Others, all glimmer and wonder, dust over you like a feather and almost make you believe in magic again. Some, however, are less in your face, choosing instead […]

    What Shopify Marketing Strategies Drive the Most Traffic?

    SEO

    There’s a question we hear often from Shopify brands: “What’s the best way to drive traffic?” It’s a fair question. Traffic feels like momentum. Proof that people are finding you. But here’s the truth: there isn’t one Shopify marketing strategy that drives all your traffic. The highest-performing Shopify stores don’t rely on a single channel. […]

    How We Drive Shopify Traffic and Conversions: Lessons from 20+ Stores

    Branding

    If you’ve built a Shopify store, you probably agree: traffic is good, but conversions, turning that interest into real revenue, is what really matters. Over the years, we’ve partnered with 20+ Shopify stores, from fashion and beauty to furniture and gourmet foods, and we’ve noticed a recurring theme: many brands leave both traffic and revenue […]

    Welcome to Jake’s Place

    News

    He never does anything halfway. Fiery, energetic, and just a tad bit cheeky, when Jake walks into a room (or a golf course), you feel the shift in the air. Today, this commanding presence is opening the doors to his space. Let’s step inside the HQ of a life lived full tilt. Hi Jake, thanks […]

    How a Remote Digital Marketing Agency Can Deliver Results

    News

    In a world where teams are increasingly distributed, distance alone shouldn’t be a dealbreaker when choosing a digital marketing agency. Still, we understand that working with a paid ads marketing agency or social media marketing agency that isn’t based in your city can raise legitimate concerns. Will they really understand your market? Your audience? Your […]

    Welcome to Jade’s Place

    News

    How do we get in? Ring the bell. Wait a second. Your phone lights up: it’s Jade. She buzzes you in, and just like that, you’re past the intercom. Up the elevator you go. If you’re wondering: yes, this is the filtering process. Jade gets along with lots of people, but to get past the […]

    The Marketing Shape That 2026 Will Take

    News

    The world seems to be spinning faster and faster and It’s shaping Marketing. Trends are ever-shifting (can we even say something lasts long enough to be called a trend anymore?). And consumers? They’re distracted. Overwhelmed. And above all, tired. Brands need to notice this now if they don’t want to fall behind and be forgotten. […]

    What 8 Years in Real Estate Marketing Taught Us

    Branding

    (And Why is Nobody Talking About it?) Eight years ago, while we were still starting in online marketing, one of our very first clients knocked on our door with a sizable portfolio of apartments, a half-functioning website, and a real estate marketing approach that needed a serious dusting off. Their name was Trylon. And without […]

    Bernice Bakery: A Website You Can Practically Taste

    Web Design

    A project that’s fresh out of the oven Picture this: the smell of warm cookies drifting from the oven. That first bite into a soft, gooey center. Suddenly, you’re 8 years old again. That’s the feeling we wanted to recreate when building Bernice Bakery’s new website. Just around the corner from our office in Saint-Henri, […]

    Welcome to Dorian’s Place

    News

    Dorian holds the keys to Casa Media, and now, he’s opening the doors to his actual casa. There’s a saying: “Show me your friends and I’ll tell you who you are.”At the agency, we’ve got our own version: “Show me your home, and I’ll know who you are.” Lucky us, we’re getting a peek inside […]

    BEIE’s New Branding Shakes Things Up

    Branding

    Do you want it strong, chilled, or on the lighter side? We’re talking about skincare, of course. Whatever your needs, the mixologists behind BEIE’s new branding are ready to serve. Formerly known as gpmakeup, BEIE (pronounced “bee”) has traded in its old label for something that truly reflects its sting : resilience, community, and strength. […]

    Comparing the Best eCommerce Web Design Softwares

    Web Design

    With so many options available online, choosing the best eCommerce web design software for your business or e-commerce needs can be challenging. At Casa Media, a digital marketing agency in Montreal specializing in web design and development, we explore the pros and cons of each leading eCommerce web design software. Our expert web designers and […]

    Organic SEO explained: How to Boost Traffic

    SEO

    Ranking high in search engines can make-or-break it for your business. Today, we’ll look at SEO from A to Z and at the end of this article you will know how to boost your website’s organic traffic.

    How to Craft Effective Brand Messaging

    Branding

    Did you know that brand authenticity is a crucial decision factor for 88% of consumers? Casa guides you on the path to effective brand messaging, so you can make the right impression on your target audience.

    Why Good Web Design is Important

    Web Design

    It takes online users 50 milliseconds to form an initial opinion of your website design. Since there is only a short span of time to make a good first impression, it is crucial to use that time wisely. We share our best tips and tricks to help you succeed.

    What is a Logo and Why is it Useful?

    Branding

    Logos are part of our everyday life and have become so apparent that their sheer number often remains unnoticed. Today, Casa is here to inform you about what a logo is and how it can be the catalyst to success for your business.

    The Importance of Restaurant Branding

    Branding

    Creating a unique and memorable brand identity for restaurants is an important part of their success. In this article, we will look at the importance of restaurant branding through a case study of a branding project Casa did for Shinas.

    8 Work-Life Balance Tips for Social Media Managers

    News

    Because of its impact on our daily routines, we have talked a lot about work-life balance since the start of the pandemic. After all, most people saw a drastic change in their work habits when they suddenly had to work from home. Even though we gradually returned to our previous ways from before COVID-19, work is one area that remains permanently changed. Don’t get us wrong : sometimes, working remotely is truly a blessing. But other times, it can make the line between work and your daily life kind of blurry.

    What is a Digital Marketing Agency?

    Inbound Marketing

    With many brands struggling to establish a successful online presence in today's digital world, it’s smart to consider the help of a digital marketing agency to leave your mark. Do you know what an agency does and how their support can benefit your business? We gladly explain everything to you. Just keep reading.

    Why Digital Marketing in Real Estate is Crucial

    Inbound Marketing

    Tell us if we are wrong, but the real estate game lies in trying to reach the perfect customer for the perfect home, correct? We also know that consumer and shopping habits have changed during and after the pandemic : customers in many markets (including real estate) can be found online, and searching online.

    Brand Identity vs Brand Image

    Branding

    When starting your own business, a great deal of information that’s said to be “absolutely crucial to your success” is thrown at you : this can easily make the whole ordeal even more overwhelming than it might already be. No worries ! Casa’s here to share its knowledge and guide you through the truly important […]

    Shifting gears, SH1FT Digital is now Casa Media

    News

    SH1FT Digital is rebranding and will from now on be called Casa Media.

    Digital Marketing FAQs

    Inbound Marketing

    Curious to know more about Digital Marketing and how it could help your brand?

    What is Branding?

    Branding

    Whether you’re just beginning this process or are looking to re-evaluate your current brand, you should clearly understand branding.

    Benefits of Content Marketing

    SEO

    Learn about Content Marketing and the impact it can have on your brand.

    Meet the Team at Casa Media

    News

    To say we're fun would be an understatement.

    Shopify Review – Pros and Cons (2021)

    Web Design

    One of the most popular eCommerce platforms in the world, does it really live up to the hype?

    The 7 Best Marketing Channels to Prioritize in 2021

    Inbound Marketing

    Discover the 7 most effective marketing channels to capitalise on 2021.

    What is a B2B Company and How to Market it?

    Inbound Marketing

    Get to the bottom of what B2B really means and how you can market it with this guide.

    How to Increase Organic Traffic in 2021

    SEO

    Want more traffic to your site without having to pay a cent? Sounds like you should increase your organic traffic.

    How to Reach Top 3 Products of the Day on Product Hunt

    Inbound Marketing

    Preparing for your big lauch on Product Hunt? We interviewed Baptiste Nicolas, co-founder at Vidjet and he gave us all his secrets.

    A Guide to Bounce Rates and 6 Ways to Lower Yours

    Web Design

    Find out once and for all what counts as a bounce and why you should be monitoring them with this guide.

    How to Promote Products: The Ultimate Guide

    Inbound Marketing

    Everything you need to know to get your product seen by the right people, right now.

    How To Find the Right eCommerce Website Builder For You

    Web Design

    A well built eCommerce store should be easy to manage and simple to use so choosing the right website builder is key. Here's how to do it...

    5 Reasons To Choose Casa Media As Your Marketing Agency

    Inbound Marketing

    Because a little shameless self-promotion never hurt anyone...

    What Is CRO And How To Leverage It For Your Business

    Web Design

    What is CRO? It's the most important statistic in your marketing strategy. Learn how to implement it in your business in this article.

    How To Create Landing Pages That Convert

    Web Design

    We've created a step-by-step guide on how to create a landing page that converts along with design and sales tips.

    16 Great Landing Page Design Examples

    Web Design

    We chose 16 great landing page design examples with an in depth analysis for your inspiration in 2020.

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