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It takes online users 50 milliseconds to form an initial opinion of your website design. Since there is only a short span of time to make a good first impression, it is crucial to use that time wisely. We share our best tips and tricks to help you succeed.
The importance of good web design
You may be asking yourself why web design is important for your business. Let us clarify the answer.
In many cases, a company’s website is the first thing that is seen by online visitors. Web design can either make it or break it.
It is important to note that web design is not limited to the visual appeal of a website alone. Instead, it encompasses the overall picture of your brand that is painted.
When forming an opinion about your website and its design, online users consider certain elements.
As a brand, it should be your priority to focus on these features in order to keep visitors on your website.
Here are the most common aspects that are taken into account by website visitors:
Include your brand’s color palette in your web design
Firstly, the colors of your website immediately draw the attention of the eye.
We recommend you that you integrate the colors of your brand in the website theme. Not only does this increase brand recognition, but it also influences the perception of your website’s online traffic.
In fact, the color palette of a website can have an impact on their mood, behavior, emotions, and even decision-making.
If you have incorporated a captivating color combination, visitors are more likely to engage with the content or stay longer on the website. Also, your brand will come across as more memorable compared to other businesses.
As a new company, it is possible that you don’t have set brand colors yet. In that case, you should prioritize getting a good understanding of the psychology behind colors.
We wrote a blog post about this, which is the perfect source to inform you about what to take into account when choosing colors for your branding and logo.
Pay attention to the typography of your web design
A second attention grabber is the typography that is displayed on your website.
The chosen fonts affect the readability and accessibility of your website content.
If your website is composed of fonts that are hard to read, it is probable that the audience will lose interest more quickly and will leave your website.
On the other hand, the customer experience can be enhanced, if you invest in clear typography, spacing, and font size. Additionally, the content is easier to read.
Successful typography practices can improve the overall visual aesthetics of your website.
Our previously mentioned article also highlights the ultimate pieces of advice to take your font game to the next level.
Give your website a clear and structured layout
Although the next point is closely related to typography and color, your website’s layout is a separate point on the agenda.
Keeping your website structured is crucial at all times, so that your online visitors can easily navigate and find the information they are looking for.
Moreover, the goal of a brand website is to draw attention to the most important parts, not to confuse online traffic.
If your business is relatively new and doesn’t have a website yet, we recommend playing around with some different layout options. This way, you get to experiment with possibilities until you find the right fit for your brand.
Remember to keep it clean and easy!
Make sure that your web design expresses your brand image
Last but certainly not least, a key point to remember is the way your brand is portrayed on your website.
Your website is a reflection of your brand image and character. Therefore, you have to rest assured that both your visuals and website content tell online traffic who you are and what you stand for.
This component is strongly related to the previous ones, as they are all part of a brand image.
Maximize consistency in your web design and do regular performance assessments.
Benefits of having good web design
Now that you know why web design is important and how it is perceived by your target audience, let’s dive into the advantages of having good web design.
Make a good first impression thanks to quality web design
As mentioned before, your website gives you the chance to make a good first impression on online users. Hence why you should make the effort to optimize it.
The benefit of being able to pique someone’s curiosity is that your credibility increases, since people are more likely to listen to what you have to say.
Additionally, consumers tend to share content that they redeem as interesting and relevant with others. In other words, it is the opportunity for your business to gain more visibility and build online presence.
If that is not enough to convince you to prioritize high-quality web design, no worries. Stick with us – we’re about to sway your opinion.
Rank higher in search engines with good web design
Next, your website can rank higher if you choose to integrate SEO in your web design strategy.
This point entails that you will be more visible in the result pages of search engines, opening the doors for more conversions and visibility.
There is also the possibility to rank higher in search engines without Search Engine Optimization.
In that case, good web design makes it easier for search engines to crawl and index its pages, helping them understand the information on the website. Your website then has higher chances of appearing higher in search results.
Website visitors will stay longer and engage more with content if your brand’s website is visually pleasing. This goes hand in hand with lower bounce rates and longer session duration – factors that are considered by search engines when ranking websites.
Good web design makes your business more credible
Did you know that 75% of the people in a study have declared that they judge a business’ credibility based on visual design alone?
This is one of the many statistics that prove how good web design is a decisive parameter in coming across as professional and building trust with your online audience.
If your website’s visuals are not aesthetically pleasing, online users will not be convinced that your company is the right place to purchase a product from or the solution to their needs. Thus, they will consult the competition instead.
On the other hand, if you have good web design, consumers will always put you first and use your services.
Aside from customer loyalty, effective web design also reflects your brand personality very well. This increases the sense of trust among website visitors.
Compete effectively and exceed competitors through good web design
If you think that your business is the only one researching and investing in good web design and other solutions to boost online presence, you are unfortunately wrong.
Nowadays, everyone in the industry is up-to-date when it comes to how to implement efficient web design.
Since all your competitors are making efforts to improve their web design, you should do the same. The advantage is that you can measure up to the competition and overtake them.
Get more leads and conversions by designing your website professionally
Last but certainly not least, business success can be defined as a reason why good web design is important.
Combining all the previously discussed aspects, effective web design makes it possible for a company to boost conversions and sales.
Interested in learning more about this subject? At Casa we gladly share our knowledge in the blog post dedicated to conversion rates.
Principles of high quality web design
We have some advice for you if you are still looking for the secret to high quality web design. As industry and consumer trends keep evolving, it is essential to stay in the loop. Let’s take a look at the most important parameters of high quality web design.
Make responsive web design your priority
To begin with, research shows that the website traffic from mobile devices has been increasing in the last few years.
This data indicates that consumers are using their phone more and more, and that they are more often favoring their mobile device as a means to browse online.
Therefore, one of the web design components you should verify is responsive web design. Put differently, it is an approach to developing websites that automatically adapt to different devices to optimize the user experience.
Are you confused right now, asking yourself why responsive web design is important? Thinking you have already integrated it in your website, finding it not necessary to double-check?
What if I told you that online users are 67% more likely to make a purchase on a mobile-friendly website? Or that 74% of a business’ online audience will return to a website that is optimized for smartphones?
That is right, responsive web design is important and has the potential to give you the leads you have been wishing for. Make sure your website is responsive before launching it.
Keep an eye on the navigation and usability of your website
Secondly, website visitors are looking for an experience that doesn’t demand a lot from them.
Their objective is to easily find the information they are looking for or to encounter your contact information. If your website requires the visitor to struggle in searching for the necessary information, they will simply leave.
That is why navigation is important in web design: less is more, so keep the navigation options on your website as simple as possible.
As a rule of thumb, try to limit product menu options to seven or less. Making this change will also improve your website’s usability.
Don’t forget to integrate a navigation system into the wireframe of your website, so you can ensure an optimal experience for users. That is why wireframe is important in web design – to plan your website’s structure and content.
Assess the user experience provided by your website’s UI, UX and layout
Both the navigation and usability components go hand in hand with the overall user experience that is provided by your website.
It is crucial to develop a visually appealing and clear User Interface (UI) and User Experience (UX), so always look at your website from the perspective of an online user.
Is your website accessible? Is the information structured clearly? Are the buttons on your website effective? Is there any content that is unnecessary? – These are all questions to ask yourself.
Create quality content for your website
Aside from having all the relevant information available to digital visitors, your website has to contain quality content – going from imagery to copywriting.
In terms of visuals, switch between photos and videos to stimulate engagement and maintain a healthy balance between what is displayed on your website.
Check if your images are not too large because if this is the case, your page speed will go down and visitors will close the tab with your website.
Pay attention to the published copy as well: ensure that it is suitable for your audience, eye-catching, and understandable.
Highlight the key text on your website: people won’t read everything in detail, so immediately show what you want them to see.
Come up with impactful CTAs for your website
As the purpose of your website is to stimulate purchases, you need efficient Call to Actions (CTAs) to make it happen.
Therefore, prominently use CTAs on your website. It does not only encourage action, but it is also a helpful tool for your business to measure the success of your website.
Establish a complete SEO strategy for your website
Having an SEO strategy for your website is a must in today’s digital landscape. If you don’t have any in place, you are missing out on success.
Like explained above, integrating SEO is helpful because it allows your business to be higher on search engine’s result pages.
This means that online users will see your company among the first possibilities when searching for relevant keywords. Accordingly, you build an online presence and gain visibility.
A blend of SEO and web design can be your catalyst to success: by being seen on a more regular basis and having a captivating web design, people will stay on your website for longer and are more likely to buy from you.
Unsure where to start with your SEO strategy? Casa can help, as we are specialized in SEO.
Analyze the page speed of your website
Although we already mentioned the subject of page speed, it deserves to be brought up once more.
Page speed is significant because it allows your website to load immediately for online visitors.
In terms of how to involve page speed in your web design, we recommend analyzing what your current page speed is and how you can improve it if necessary. This can be done through Google PageSpeed Insights.
The impact of bad web design
Though the effects of bad web design are obvious to those confronted with it, these are some examples:
- Reduced sales
- Reduced traffic and engagement
- Poor page speed
- Decreased credibility
- Low ranking on search engines
- Negative reviews
- Increased bounce rates
If your company is seeing any or multiple of these points, there is a high chance that you have poor web design. Don’t worry, it is never too late to restart and improve your web design.
What you need to remember about web design
Congratulations! You are now aware of which design elements stand out to website visitors, why good web design is important, and what the aspects of high quality web design are.
Above all, you should remember that it is never too late to change the design of your website or to reach greater heights with your web design.
If you need help in this field, Casa Media has got you covered. Contact us to see how your web design can be improved.
25 April 2023