Bringing golf downtown isn’t your average par-three challenge. Before Muni even opened its doors, they brought us on board to help launch a concept on social media Montreal had never seen before on: golf, food, drinks, and style, all in one clubhouse-worthy space.
Muni is more than a golf simulator. It’s a premium hangout with a bar, a pro shop, and a restaurant that knows its way around the green and the grill. The vibe? Every detail, from the coasters to the couches, is designed with care, thanks to the design pros at Ivy Studio, one of Montréal’s most respected architecture firms. And let’s not forget the tech: Le Muni is the first in Quebec to bring Golfzon technology to a commercial setting.
When we stepped up to the tee, the digital playing field was wide open. No social media, no visuals, no community. Just a bold vision that was waiting to come to life.
“At Casa Media, starting from scratch doesn’t scare us, quite the opposite. We see it as a blank canvas, full of creative potential and opportunity. The job gets even easier when the offering is so unique, it almost speaks for itself. So we stepped in as the voice behind the brand, launching and building Muni’s social presence to make sure Montreal’s next favourite golf bar made some serious noise.” says Cerise Perrier, marketing coordinator on the project.
So we came in swinging, and with golf lovers in our ranks, we truly felt like we had the range to turn this into a hole-in-one project. We teed things by building a content strategy rooted in Muni’s strengths : sport, hospitality, design and community. Then, our Art Director, Alexis Charette, crafted the visual identity for the brand’s social platforms, drawing inspiration from Caserne’s branding work. Think retro-cool, approachable, warm… not your dad’s stuffy golf club.
Muni is for Municipal: Follow-worthy, golf lover or not
The ultimate goal? To go viral by showcasing a one-of-a-kind concept with style and strategy. Or at the very least, to become Montreal’s next go-to spot, whether you’re swinging clubs, sipping cocktails, grabbing a bite, or just soaking up the vibe. On Muni’s Instagram page (go on, follow it, you know you want to), you’ll now find immersive videos that bring the space and its people to life, custom visuals for leagues and events, and mouth-watering shots. Most importantly, you’ll notice the careful attention to its aesthetic. With social media quickly replacing search engines, our aim was clear: capture the attention of both seasoned golfers and lovers of great-looking places.
In under 8 months, Muni’s Instagram gained over 5,000 followers, but more importantly, it built something bigger: a real sense of community. One where golfers and non-golfers alike can feel welcome, connected, and in on something special.
Today, Le Muni lives up to its name : “municipal,” open, inclusive, and magnetic.
And from where we’re standing? This project was straight down the fairway.
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