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Organic SEO explained: How to Boost Traffic

Nina De Winter

Ranking high in search engines can make-or-break it for your business. Today, we’ll look at SEO from A to Z and at the end of this article you will know how to boost your website’s organic traffic.


Either people are attracted to your website like fruit flies, either it’s a ghost town. Buckle up, it is time to find out what organic SEO is and how it can save the day for your business.

Organic SEO, what is it?

In today’s competitive landscape, you’re missing out if you don’t have an SEO strategy in place. 

SEO is an acronym for Search Engine Optimization, the process of upgrading a website’s visibility in search engine result pages. 

Organic SEO, also referred to as unpaid SEO, focuses on optimizing a website without paying for ads. 

Instead, you implement various techniques to attract more organic traffic to the website and strengthen the site’s online presence.

These methods go from enhancing the content of your property to structuring all the online pages. The emphasis is on making your website more attractive to online search engines.

Components of organic SEO

Non-paid search engine optimization features different guidelines. We are happy to share some of the most important ones with you, so you know where to start later on.

  • Research keywords to see what your ideal customers are searching for in search engines
  • Create the right website content that meets the needs of your target audience and matches their search terms
  • Optimize the on-site elements on your website so that your site is attractive to Google and ranks high
  • Examine who your competitors are to see which approach competitors are taking and how you can do better
  • Carry out technical audits to detect and solve potential deficiencies in the website’s code 
  • Build a strong backlink profile to drive more traffic to your website through linking

Bear in mind that these are just some examples of tactics to spice up your SEO game. There is no standard rule that you are obliged to follow all of them.

Instead, it depends on your target audience and the current status of your website.

Check other content and see which backlinks you can use when publishing a new article for example

The benefits of organic SEO

Be honest – do you think that SEO has more to offer than an increase in website visitors and better ranking in search engines? Or are you convinced that’s it?

Worry no more – there is more to SEO than that. Wondering what? We won’t let you wait any longer.

Cost-effective growth for your business

Organic search engine optimization is a fruitful approach to sustainable business growth. 

It illustrates that there is no need to have the largest advertising budget to obtain a high rank in search results and increase traffic to your website.

Higher credibility and brand awareness

Most online consumers trust the first businesses they come across in the result pages of search engines. 

If your business can position itself among the highest ranking companies, it will be more credible and have a higher authority on the keywords it uses. 

Finally, having a rise in your ranking leads to more people being aware of your brand, which is an additional advantage.

Long-term results

Another obvious advantage of an organic SEO strategy is the long term results. 

Although it may be a hassle at first to see the impact of search engine optimization, this practice can create long-term success. 

After a while, all you will have to do is small optimizations so your website keeps ranking high. No more big undertakings. 

Now, it is time to take a look at what you can do to optimize your website for organic search. Let’s verify the on-page and off-page optimizations.

On-page optimizations

Did you know that on-page SEO content is an important factor in Google’s page ranking process?

Not only does this mean that on-page optimization is a crucial point in the agenda, but also that the devil is in the details. So, let’s see how to polish them. 

Keyword analysis

Before making changes on your website to better serve your customers, you have to know what they are looking for.

How to do this? Simple: it begins by understanding your target audience. So, analyze their needs, behaviors, interests, and demographics. Explore the overall psychology behind your leads.

Once this is done, it is time for keyword research. This is where you examine which queries people enter into search engines when searching for information. 

A great tool that will make life easier in this step of the process is SEMrush. 

No, this article is not a paid promotion for SEMrush.

We just genuinely love the platform and find it very handy to use. And believe me, you’ll agree.

Website content

Now that you understand the specific keywords related to your products or services, you can start creating website content that meets the needs of your target.

How to do this? By coming up with creative ideas, planning ahead, and optimizing all your content. 

When you want to increase organic traffic, there are a few things to take into account about content creation. 

Yes, we have thought of you, like always. Here you go:

  • Format: Use variety in the formats of your content. Come up with blog posts, videos, images and more. 
  • Quality: Regardless of where your content is shared, ensure that your posts are of high quality. This is more appealing to online users.
  • Topic: There are so many different topics to focus on in the content creation process. Keep the keyword analysis in mind and choose subjects that are closely related to it. Also remember to pick competitive themes for blog posts to stay in line with SEO.
  • Internal linking: We are talking about SEO, so this is paramount. Experiment with internal linking to your web pages – this is an easy way to increase traffic to your website.

Above all, your brand’s content should be thought through and assessed regularly. Track the performance of your posts and publications, and refresh it regularly. 

This way, it stays relevant to search engines and will continue to perform well and rank high in the SERPs.

Off-page optimization

Off-page SEO strategies refer to optimizing your website through external sources, going from backlinks to social media. 

Casa has gathered the main techniques for you, so you don’t have to.

I know, I know. We just said that your focus should be on linking your website content to other internal sources. 

However, we have to admit that external link building is also a priority. It is simply not enough to just have a visually pleasing website. You need to go further than that. 

A crucial part of your strategy should be to earn the trust of the public. How can this be done? Through connections and references on relevant and authoritative websites.

If you struggle with getting out of your comfort zone, this is your chance to get over it. Reach out to people and use these links to step up your SEO game.

Content marketing

Secondly, digital storytelling is an effective way to optimize your website. 

Content marketing gives you the opportunity to get media attention or get backlinks. The latter is a gamechanger, as you just learned.

What is very interesting for your brand is that your off-page signals can be raised if you spread your content to other channels. 

These may include PR, social media platforms, podcasts, influencer marketing, and so on.

Interested in content marketing and want to know more about it? Then this might be your lucky day! We have gathered all the benefits of content marketing in a Casa article.

An example of content marketing by Casa – blog posts are shared on all social media channels and other websites

Social media presence

Be active on social media and stay on top of what is going on in the community.

Make sure your brand’s community management is on point by talking with your customers and interacting with other relevant profiles on socials. 

Businesses with strong online presence attract more curious visitors to their profile and website. 

Promoting your content online is therefore the best way to gain brand visibility and increase organic traffic.

In case you are not sure where to begin, digital marketing agencies such as Casa Media specialize in social media management.

Need a hand with SEO?

Casa is always there for you


Public Relations

Public Relations is another tool that supports your website and overall brand credibility and visibility. 

Positive press coverage is significant because of its extensive reach and positive impact on a business’ reputation. 

Make sure it is good news that portrays the brand in a positive daylight!

More SEO hacks to boost organic traffic

Before we leave it up to you, here are some additional hacks to drive traffic to your website. 

Assess current SEO problems

Do you know why there is not that much traffic on your website?

If the answer is no, it is obvious that you need to start with gaining insight into the current SEO issues. 

There are various options to do this, such as performing a website audit or using Google Search Console to see how your website is perceived by Google. 

Refresh outdated content

When publishing content on your website and social media channels, the pile of posts easily builds up over time.

Therefore, ensure that you don’t lose track of the bigger picture by updating older content. 

More specifically, pay attention to elements such as tutorials, videos, and external links. 

If you decide to include information about the function of specific tools or platforms, your content needs to be revised every once in a while. 

With regular platform updates, it is likely that things work differently and that dated content is no longer accurate.

Use alt text for images

Did you know that SEO is as simple as adding a description to the images you use in blog posts? 

Funny fact is that I didn’t before I joined Casa, lol.

I didn’t lie when I said that the devil is in the details. But it is, and you should take full advantage of that by perfecting those details. I mean, that is why we are here, right?

If you are wondering how to add alt text to images, WordPress is your go-to. 

When publishing new blog posts on your website and inserting images, the option automatically appears. 

WordPress allows you to add alt text directly to an image when adding it to a blog post

Improve website speed

Did you know that one out of four website visitors would leave if a website takes more than four seconds to load?

That’s right, website speed is another factor taken into account by online users. 

Therefore, prioritize checking the loading speed of your website. This goes hand in hand with ensuring your online space is optimized for mobile users as well.

And yes, it is easy to verify your current performance in these two areas: make use of tools such as Google PageSpeed Insights or GTmetrix. 

What to remember about boosting organic website traffic

You made it all the way to the end, well done! 

You are now aware of what organic SEO is, how you can optimize your website for organic search, and which additional hacks boost your site’s traffic. 

If SEO is still more of a stranger to you and you need a hand, you know where to find us at Casa Media.

Feel free to shoot us a quick message and we will happily help you out!


29 September 2023


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