Vyte

As part of our marketing agency work, we achieved the branding for Vyte, a brand offering ashwaganda, creatine and collagen supplements in the form of gummies.

Casa Media created a visual identity that reflects the brand’s DNA: natural, modern and accessible. The icon, inspired by the shape of a gummy, immediately conveys the essence of the product. The palette of contemporary greens evokes natural ingredients, while the main typography, both playful and organic, recalls the pleasure of consuming gummies.

To ensure legibility and professionalism, we opted for Manrope as a secondary typeface. A perfect balance between fun and credibility, designed to make Vyte shine in its market.

Click here to look at our branding work.