Theobroma Chocolat

The Brief

Theobroma Chocolat came to Casa on WooCommerce, and the site was holding the brand back. There were no animations or personality anywhere on the page, the checkout was clunky enough to cost them sales, and browsing the product catalogue was more work than it should have been. The brand itself, playful, craveable, fair-trade at its core, wasn’t coming through anywhere on the site. Theobroma needed a full migration to Shopify, along with a wholesale ordering flow and personalized product pages to match the way they actually sell.

The Work

We rebuilt Theobroma from the ground up on a fully custom Shopify theme, moving them off WooCommerce entirely. Every product page was redesigned around personalization, letting customers explore flavours and formats the way the brand talks about them, rather than as a flat product grid. We also built out a dedicated wholesale ordering experience so retail partners could order separately from direct-to-consumer customers, and fixed the checkout flow so it converts instead of leaking sales.

The full build took three months, covering migration, custom theme design, product personalization, and wholesale functionality.

The Result

Theobroma now has a Shopify site that actually looks and feels like the brand, playful, craving-driven, and easy to shop. Customers can browse and personalize products without friction, checkout is smooth, and wholesale partners have their own path to order through. The site finally matches the energy of the brand instead of working against it.