The Helm Clothing

The Brief
Helm is an Edmonton-based clothing brand with a physical retail location and an online store serving customers across Canada. When they came to Casa Media, their paid advertising was underleveraged. The goal was to build a performance-driven Google Ads and Meta Ads program from the ground up, one that could drive consistent online revenue and support in-store visibility over a full year mandate.

The Work
We built Helm’s paid media infrastructure across both Google and Meta, starting with campaign architecture, audience segmentation, and ad creative strategy tailored to a retail clothing brand. On Google, we structured search and shopping campaigns to capture high-intent buyers actively looking for clothing in and around Edmonton. On Meta, we developed targeting strategies aimed at reaching new audiences while retargeting site visitors and past customers to drive conversions.

Throughout the mandate, we monitored performance closely and made ongoing adjustments to bidding, creative, and audience parameters. As the campaigns matured, efficiency improved and return on ad spend grew steadily across both platforms. Every decision was grounded in data, with a focus on maximizing revenue relative to spend rather than simply increasing traffic volume.

The Result
Over the course of the year, Helm’s paid advertising program delivered strong, measurable returns across both channels. Google Ads achieved a ROAS of approximately 4.5x, while Meta Ads outperformed with a ROAS of roughly 5.6x. Combined, the two channels produced a blended ROAS of 5x on the full year of ad spend.

The supporting metrics reflect consistent campaign health throughout. Google generated over 432,000 impressions and 14,000 clicks at an average CPC of $0.71. Meta reached nearly 953,000 accounts, drove over 51,000 clicks at $0.21 CPC, and recorded 2,157 add-to-cart events, a strong signal of purchase intent from a highly engaged audience.

For a retail brand operating in a competitive market, the results demonstrate what a well-structured, actively managed paid media program can deliver over time.