Taste had just launched their app and wanted to start getting users. They wanted to advertise on Google but we recommended Facebook ads. By testing multiple creatives and tapping into the BLM movement, we were able to bring their cost per download from $40 to $1.41. This allowed us to boost their brand image while bringing them a ton of new users at the lowest cost. Taste only advertises in the USA currently.

To achieve these results, we went through processes of deep-dive optimization, we created strong motion and graphic designs and used savant interest targeting. We lowered cost per download through Facebook advertising & advertising creatives.