Studio KEJ

Formerly known as Lash Ink Luxe, Studio KEJ specializes in fineline tattoos, luxury piercing and permanent makeup out of its salon in Barrie, Ontario. As the owner and founder of studio KEJ, Jessica Knipe decided to rename the studio after her initials, and came to us for help for the rest of her rebranding project. Her goal was to create an elegant and luxurious brand image, in order to give meaning to the word KEJ.

To fit Studio KEJ’s vision for their brand identity, we created an elevated & chic logo, and highlighted earthy tones all throughout the website and social media feed. The web user interface was also designed so that different services were easily accessible, especially during the launch of KEJ’s jewelry line. The goal was for the studio to embrace a fresh look to fit its renewed passion for beauty and lasting luxury.

After the rebrand, we took on managing her social media and crafting content to fuel the launch of her new online presence.