ROYALMOUNT

The brief
ROYALMOUNT, Montreal’s luxury and lifestyle shopping destination, had been open for a year, but its social media presence wasn’t quite reflecting the scale of the destination. They needed a partner to take full ownership of their platforms, establish a consistent brand voice, and build the kind of online community that reflects a place people genuinely want to be.

The work
We took full ownership of ROYALMOUNT’s social media across Instagram, Facebook, and TikTok, from strategy to execution. That meant developing a content universe that felt as elevated as the destination itself: ideating and producing content, writing copy that balanced brand prestige with everyday relatability, and managing the community that grew around it. In parallel, we worked on influencer activations, identifying voices that could authentically bring ROYALMOUNT to new audiences across Montreal and beyond.

The result
In under six months, ROYALMOUNT’s social presence caught up to its physical ambition. The platforms became a genuine reflection of the destination: polished, consistent, and alive with community interaction. The influencer activations extended reach organically, turning the mall from a place people visited into one they followed.

If you’re feeling adventurous, go take a peek at our other social media work.