Plastic and fiber manufacturing as we know them today are antiquated in their processes, technology and ideas — and just like the combustion engine-reliant automotive sector at the turn of the 21st century, a sector-shifting idea is now ready to spur fundamental change. Since 2014, Loop Industries has been committed to spearheading that change, by bringing together science, technology and business to solve for the inefficiency and wastefulness of our current sustainability model. Doing so through patented technology that drastically reduces the environmental impact caused by PET plastic and polyester fiber waste.

With the objective of shaking things up and further their messaging to a larger audience, Loop Industries approached us with the goal of reestablishing their social media presence. In correlation with their branding and technology, our task was to communicate their vision and company mission across a plethora of social media platforms. Now a continuously blooming partnership, we have been able to evolve with the organization's trajectory and continuously improve their brand visibility.