Montreal bred commoners set on exploring the beautiful nooks and crannies their city has to offer. With a wealth of establishments at their disposal, Bars of Montreal have set out to help you experience them the same way they do. Bars of Montreal, a resource for your new go-to.

Finding the balance between classiness and entertainment through a minimalistic approach. Our goal was to create a brand that resembled a New-York style, elegant speakeasy menu while keeping a friendly and knowledgeable tone. The sophisticated colour combination has a timeless feel to it, and goes and in hand with a graceful serif typography. Using these brand guidelines, we set up a community management strategy aimed for growth, entertainment and friendliness, using Instagram's interactive feature tools and commenting on related pages.