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What is a Digital Marketing Agency?

Nina De Winter

With many brands struggling to establish a successful online presence in today’s digital world, it’s smart to consider the help of a digital marketing agency to leave your mark.

Do you know what an agency does and how their support can benefit your business? We gladly explain everything to you. Just keep reading.

What does a digital marketing agency do?

First of all, let’s discuss what a digital marketing agency is and the range of services it provides. Essentially, a top marketing agency takes care of a brand’s marketing efforts in order to help reach its objectives, enhance its online visibility, and boost the overall revenue.

Through its expertise, a web agency can help your company in growing by raising brand awareness online, generating fresh leads, creating engaging content, and so on. 

When it comes to the services a digital marketing agency offers, it has a wide scope of ways to assist you. Usually it also has specialists from every area to cater to all your needs. As a client you can choose one or multiple services, depending on your specific needs.

These are the main services offered by a digital marketing agency:

  1. Branding
  2. Social media management
  3. Search Engine Optimization (SEO) 
  4. Search Engine Marketing (SEM)
  5. Paid advertising
  6. Web design
  7. Email marketing

With Casa as an example, some of the job roles you find in an agency consist of:

  • Copywriters
  • Marketing directors
  • Social media managers
  • Graphic designers
  • Website developers
  • Advertising specialists

How does a digital marketing agency work?

If you feel that you require a helping hand, there are some internal and external factors you need to take into consideration before hiring an agency.

What you should take into account about your own business

To begin with, it is key that everyone in your company is on the same page when it comes to the business and its objectives.

In order to determine your brand’s current position and future direction, it is recommended to gain insights into the following metrics:

  • Most important KPIs and overall progress towards achieving goals
  • Estimated annual revenue
  • Average customer value
  • Top-lead generating channels
  • Channels driving the highest volume of traffic

Apart from the previously mentioned points, start setting goals that you want to achieve with the support of a digital marketing agency. 

Use the knowledge of your performance to find out what is going wrong right now, how the problems can be solved, and which potential obstacles might be faced on the way

Additionally, it can help to adjust the KPIs you have in place where applicable. Combining these steps will guarantee that you know why you are consulting the digital marketing agency and will make it easier for both parties to determine the right direction of course.

What you should assess about marketing agencies

Besides knowing what the business wants to accomplish, you need to find the right fit for your needs. With that being said, you should do some research on potential digital marketing agencies before choosing your final partner.

Analyze their experience

One of the reasons why it is beneficial to consult a digital marketing agency is the experience they have. Make sure that you’re not only reviewing the amount of time, but also the type of clients they have and whether there is anything related to your company’s industry. 

Check out their services

When looking at potential marketing partners, don’t forget to check if they offer the specific service(s) you’re looking for. If not, you can remove them from the list.

Look into their pricing model

Your budget should not only be a priority from the start, but it should also play an important role in your quest for an agency. Examine the pricing model of your potential partner agencies: what is their way of charging? Is it a fixed fee or do they work per project?

Examine their reputation

Just like your business’ reputation is of great importance, the digital marketing agency’s status is significant. After all, you want to make sure that your brand is in safe hands.

General reviews can tell you a lot about that. The main platforms with agency testimonials are Clutch and Google My Business, so verify what people write about the the candidates on your list.

Therefore, ensure that collaborating with the potential agencies would be favorable for both parties.

posters in a subway of Casa with company logo and symbols

The benefits of using a digital marketing agency’s services

As mentioned before, a web agency can give you a competitive advantage and make your business more successful in many ways. Are you still not fully convinced of working with a digital marketing agency? No problem, we’re here to highlight some extra advantages. 

Digital marketing agencies are always up to date about everything, including the newest digital trends. In other words, a collaboration would save you a lot of work – including all the hours you spend scrolling on the internet to see what is going on in the industry. 

Moreover, there is a team full of experts working on your behalf, allowing you to focus on your business in the meantime. You do not only save yourself time, but also save yourself the headache you’ve had for a long time.

Best marketing tools are used

As experts in the field, digital marketing agencies have the newest and best marketing tools. Hand in hand with that goes the fact that they always have a budget to upgrade their resources to give you high quality work. 

Better results

Have you been trying to step up your game for a while without any results? Are you frustrated because your competitors have such a prominent digital presence, while your follower count hasn’t gone up in days? 

We understand your discouragement, but that is where a digital marketing agency enters the story. Their know-how will change the way people perceive your brand.

Types of clients of a digital marketing agency

If you are still unsure about the value of working with a top marketing agency, we are not done talking. Before we go, we’ll tell you a bit more about the types of customers there are.

Just like cars, clients and projects come in all types of shapes and sizes. Some businesses require extensive support to achieve their goals, while others may only demand one service. 

There is no one-size-fits-all-approach, as digital marketing agencies offer custom solutions tailored to your unique needs.

Likewise, geography is not a limiting factor, since there is a global supply of digital marketing agencies available. In fact, it’s becoming more and more common to work with agencies located in other countries.

For example, here at Casa, we have some US based clients that choose to work with a Montreal-based agency.

Finally, there are two types of digital marketing agencies in terms of target audience. Business-to-business agencies (B2B) focus on catering to the needs of companies to achieve their corporate goals. Their clients are enterprises offering services to other enterprises. 

Meanwhile, business-to-consumer agencies (B2C) work with brands that sell to consumers directly. Regardless of how your company is structured, there’s always a digital marketing agency that can meet your needs.

Difference with a social media agency

Congratulations, you now know exactly what a digital marketing agency is and what to consider when choosing the right partner for your business.

Before we wrap up, we have one more question for you: do you know the difference between a digital marketing agency and a social media agency? 

Well, it’s quite simple. Digital marketing encompasses all types of marketing activities on all possible online platforms. Similarly, a digital marketing agency offers various types of services for this purpose. 

Social media marketing is a subset of digital marketing that focuses solely on marketing on social media platforms. Likewise, a social media marketing agency takes care of creating and managing content for clients’ social media platforms. However, this service is also offered by digital marketing agencies such as Montreal-based Casa.


We hope you learned a bit more about digital marketing agencies today and that you’ll no longer spend hours scrolling on social media…

If you are seeking assistance to elevate your business to the next level, don’t hesitate to contact us. Here at Casa Media in Montreal, we know the tricks of the trade and we would love to maximize your brand’s potential. 

Are you still curious?

Casa can help you with your digital marketing needs and questions



20 February 2023

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