{"id":21000,"date":"2026-02-02T17:20:02","date_gmt":"2026-02-02T17:20:02","guid":{"rendered":"https:\/\/casamedia.com\/?p=21000"},"modified":"2026-03-10T15:29:06","modified_gmt":"2026-03-10T15:29:06","slug":"comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce","status":"publish","type":"post","link":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/","title":{"rendered":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Attention, opinion controvers\u00e9e droit devant. En marketing, ce n\u2019est pas en multipliant les publicit\u00e9s qu\u2019on obtient les meilleurs r\u00e9sultats. Ce qui fait vraiment la diff\u00e9rence, c\u2019est le bon message, au bon moment, adress\u00e9 aux bonnes personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand <a href=\"https:\/\/irissetlakwe.com\/fr?gad_source=1&amp;gad_campaignid=21016881786&amp;gbraid=0AAAAAoNKTUhSWrbdgqok7rznMc_SLKB6C&amp;gclid=CjwKCAiAs4HMBhBJEiwACrfNZazPwR5VQlyIsGqL-XeIIN4Di4AswQ5b7VudtxTXbJ3ncCcOegGirhoCAMEQAvD_BwE\">Iris Setlakwe<\/a>, une marque montr\u00e9alaise de v\u00eatements f\u00e9minins reconnue pour ses silhouettes raffin\u00e9es et son savoir-faire local, est venue nous voir, leur objectif \u00e9tait clair. Pas question de suivre les tendances \u00e0 tout prix ou de saturer le web de publicit\u00e9s. Ils cherchaient une agence de publicit\u00e9 payante capable de b\u00e2tir une strat\u00e9gie align\u00e9e avec leurs valeurs, leurs r\u00e9alit\u00e9s d\u2019affaires et leurs objectifs de croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui a suivi n\u2019a pas \u00e9t\u00e9 un simple pic de performance, mais un v\u00e9ritable retournement durable, faisant de 2024 la meilleure ann\u00e9e eCommerce de l\u2019histoire de la marque. Et ce succ\u00e8s s\u2019est poursuivi en 2025.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"21288\" data-src=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5-1024x1024.jpg\" alt=\"\" class=\"wp-image-21288 lazyload\" data-srcset=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5-1024x1024.jpg 1024w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5-300x300.jpg 300w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5-150x150.jpg 150w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5-768x768.jpg 768w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/3-5.jpg 1080w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"21285\" data-src=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-21285 lazyload\" data-srcset=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2-1024x1024.jpg 1024w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2-300x300.jpg 300w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2-150x150.jpg 150w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2-768x768.jpg 768w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/1-2.jpg 1080w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"21286\" data-src=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5-1024x1024.jpg\" alt=\"\" class=\"wp-image-21286 lazyload\" data-srcset=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5-1024x1024.jpg 1024w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5-300x300.jpg 300w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5-150x150.jpg 150w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5-768x768.jpg 768w, https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/2-5.jpg 1080w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-une-marque-guidee-par-l-intention-pas-par-l-exces\" class=\"wp-block-heading\"><strong>Une marque guid\u00e9e par l\u2019intention, pas par l\u2019exc\u00e8s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9e en 2001, Iris Setlakwe est n\u00e9e pour combler un manque clair sur le march\u00e9 canadien : offrir des v\u00eatements \u00e9l\u00e9gants, inclusifs et r\u00e9ellement portables. D\u00e8s le d\u00e9part, la marque mise sur la qualit\u00e9, la coupe parfaite et la production locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un tel niveau d\u2019exigence impose aussi des standards \u00e9lev\u00e9s en marketing. Chaque action doit \u00eatre coh\u00e9rente, respectueuse de l\u2019ADN de la marque et porteuse de sens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre d\u00e9fi \u00e9tait donc \u00e9vident : Comment faire cro\u00eetre les revenus eCommerce dans un univers de la mode comp\u00e9titif, saisonnier et en constante \u00e9volution, sans jamais compromettre l\u2019identit\u00e9 de la marque ?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-notre-approche-la-publicite-payante-comme-moteur-de-croissance\" class=\"wp-block-heading\"><strong>Notre approche : la publicit\u00e9 payante comme moteur de croissance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Casa Media, on ne croit pas qu\u2019il faille \u00ab pousser plus fort \u00bb pour r\u00e9ussir en publicit\u00e9. On croit qu\u2019il faut travailler plus intelligemment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu\u2019agence de marketing en <a href=\"https:\/\/casamedia.com\/fr\/services\/publicite-en-ligne\/\">publicit\u00e9 payante<\/a>, on a pris en charge tout le cycle : cr\u00e9ation des campagnes, lancement, gestion quotidienne et optimisation continue, le tout avec beaucoup de r\u00e9activit\u00e9. Dans la mode, tout va vite : les collections changent, la demande fluctue et les fen\u00eatres de vente sont courtes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On travaille en \u00e9troite collaboration avec la direction cr\u00e9ative et l\u2019\u00e9quipe de contenu d\u2019Iris Setlakwe, en utilisant leurs visuels et assets existants, qu\u2019on optimise ensuite pour la performance sur Google Ads et Meta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre approche flexible nous a permis de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mettre en avant les collections cl\u00e9s au bon moment<\/li>\n\n\n\n<li>Soutenir les p\u00e9riodes de soldes sans d\u00e9valoriser la marque<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ajuster budgets et messages selon les performances, l\u2019inventaire et la saisonnalit\u00e9<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS_AD_SQUARE-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-2024-un-tournant-historique\" class=\"wp-block-heading\"><strong>2024 : un tournant historique<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Du 1er janvier au 31 d\u00e9cembre 2024, la boutique en ligne d\u2019Iris Setlakwe a g\u00e9n\u00e9r\u00e9 son plus haut revenu, soit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+146 % vs 2023<\/li>\n\n\n\n<li>+104 % vs 2022<\/li>\n\n\n\n<li>+45 % vs 2021<\/li>\n\n\n\n<li>+37 % vs 2020<\/li>\n\n\n\n<li>+26 % vs 2019<\/li>\n\n\n\n<li>+38 % vs 2018<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s plusieurs ann\u00e9es de baisse entre 2021 et 2023, notre premi\u00e8re ann\u00e9e de collaboration devient la meilleure ann\u00e9e eCommerce de la marque.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-2025-consolider-la-croissance\" class=\"wp-block-heading\"><strong>2025 : consolider la croissance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2025, les ventes en ligne atteignent un nouveau sommet, confirmant que la croissance n\u2019\u00e9tait pas un hasard.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+16 % vs 2024<\/li>\n\n\n\n<li>+185 % vs 2023<\/li>\n\n\n\n<li>+136 % vs 2022<\/li>\n\n\n\n<li>+69 % vs 2021<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-performance-des-canaux-payants\" class=\"wp-block-heading\"><strong>Performance des canaux payants<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es GA4 et Shopify montrent clairement l\u2019impact des publicit\u00e9s payantes.<\/p>\n\n\n\n<h3 id=\"h-google-ads\" class=\"wp-block-heading\"><strong>Google Ads<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024 : ROAS de 4,81<\/li>\n\n\n\n<li>2025 : ROAS de 7,77<\/li>\n\n\n\n<li>Google Ads repr\u00e9sente 23 % du revenu total en ligne.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-meta-ads\" class=\"wp-block-heading\"><strong>Meta Ads<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023 : ROAS de 1,62<\/li>\n\n\n\n<li>2024 : ROAS de 13,09<\/li>\n\n\n\n<li>2025 : ROAS de 10,58<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, Google et Meta g\u00e9n\u00e8rent environ 25 % des ventes eCommerce, confirmant que la publicit\u00e9 payante est un v\u00e9ritable levier de revenus.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-pourquoi-ca-a-marche\" class=\"wp-block-heading\"><strong>Pourquoi \u00e7a a march\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce succ\u00e8s n\u2019est pas d\u00fb \u00e0 des budgets agressifs ou \u00e0 des campagnes flashy. Il repose sur une compr\u00e9hension profonde de la marque et de son audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec nos campagnes, on a :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mis de l\u2019avant une marque forte et un produit de qualit\u00e9<\/li>\n\n\n\n<li>Align\u00e9 la strat\u00e9gie sur des objectifs d\u2019affaires r\u00e9els<\/li>\n\n\n\n<li>Optimis\u00e9 en continu \u00e0 partir de donn\u00e9es concr\u00e8tes<\/li>\n\n\n\n<li>Maintenu une r\u00e9activit\u00e9 essentielle dans l\u2019industrie de la mode. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/DECOUVREZ-IRIS-SQUARE-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-ce-que-ca-veut-dire-pour-les-marques\" class=\"wp-block-heading\"><strong>Ce que \u00e7a veut dire pour les marques<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une <a href=\"https:\/\/casamedia.com\/fr\/services\/publicite-en-ligne\/\">campagne de publicit\u00e9s payantes efficace<\/a>, ce n\u2019est pas \u00eatre partout, c\u2019est \u00eatre strat\u00e9gique. Lorsqu\u2019elle est pens\u00e9e par une agence de publicit\u00e9s payantes qui comprend vos enjeux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elle g\u00e9n\u00e8re une croissance durable<\/li>\n\n\n\n<li>Elle soutient les industries saisonni\u00e8res sans \u00e9puiser les \u00e9quipes<\/li>\n\n\n\n<li>Elle renforce le positionnement de marque<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Notre collaboration avec Iris Setlakwe le prouve : performance et marque vont de pair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors si vous cherchez une agence marketing \u00e0 Montr\u00e9al capable de faire de la <a href=\"https:\/\/casamedia.com\/fr\/services\/publicite-en-ligne\/\">publicit\u00e9 payante<\/a> un vrai moteur de croissance, <a href=\"https:\/\/casamedia.com\/fr\/\">on serait ravis d\u2019en discuter avec vous<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attention, opinion controvers\u00e9e droit devant. En marketing, ce n\u2019est pas en multipliant les publicit\u00e9s qu\u2019on obtient les meilleurs r\u00e9sultats. Ce qui fait vraiment la diff\u00e9rence, c\u2019est le bon message, au bon moment, adress\u00e9 aux bonnes personnes. Quand Iris Setlakwe, une marque montr\u00e9alaise de v\u00eatements f\u00e9minins reconnue pour ses silhouettes raffin\u00e9es et son savoir-faire local, est [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-21000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 % - Casa Media<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Casa Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/welcomecasamedia\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-02T17:20:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne-Sophie Blais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casamediainc\" \/>\n<meta name=\"twitter:site\" content=\"@casamediainc\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Sophie Blais\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/\"},\"author\":{\"name\":\"Anne-Sophie Blais\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#\\\/schema\\\/person\\\/afe134eda48f0aff2d6a77b12de5f9ef\"},\"headline\":\"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %\",\"datePublished\":\"2026-02-02T17:20:02+00:00\",\"dateModified\":\"2026-03-10T15:29:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/\"},\"wordCount\":793,\"publisher\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IRIS-FEATURE.png\",\"articleSection\":[\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/\",\"url\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/\",\"name\":\"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 % - Casa Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IRIS-FEATURE.png\",\"datePublished\":\"2026-02-02T17:20:02+00:00\",\"dateModified\":\"2026-03-10T15:29:06+00:00\",\"description\":\"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IRIS-FEATURE.png\",\"contentUrl\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IRIS-FEATURE.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/publicite\\\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/\",\"name\":\"Casa Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#organization\",\"name\":\"Casa Media\",\"url\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-Casa_orange.png\",\"contentUrl\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-Casa_orange.png\",\"width\":894,\"height\":239,\"caption\":\"Casa Media\"},\"image\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/welcomecasamedia\",\"https:\\\/\\\/x.com\\\/casamediainc\",\"https:\\\/\\\/www.instagram.com\\\/welcomecasa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/welcomecasa\\\/\",\"https:\\\/\\\/dribbble.com\\\/SH1FT\",\"https:\\\/\\\/www.behance.net\\\/sh1ftdigital\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCMCodak7gujfSkFU53MKDbw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#\\\/schema\\\/person\\\/afe134eda48f0aff2d6a77b12de5f9ef\",\"name\":\"Anne-Sophie Blais\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g\",\"caption\":\"Anne-Sophie Blais\"},\"description\":\"Anne-Sophie is our bubbly copywriter. She's punny as hell, and also knows a thing or two about writing sexy sentences.\",\"url\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/author\\\/ansoupie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 % - Casa Media","description":"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %","og_description":"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.","og_url":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/","og_site_name":"Casa Media","article_publisher":"https:\/\/www.facebook.com\/welcomecasamedia","article_published_time":"2026-02-02T17:20:02+00:00","article_modified_time":"2026-03-10T15:29:06+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png","type":"image\/png"}],"author":"Anne-Sophie Blais","twitter_card":"summary_large_image","twitter_creator":"@casamediainc","twitter_site":"@casamediainc","twitter_misc":{"\u00c9crit par":"Anne-Sophie Blais","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#article","isPartOf":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/"},"author":{"name":"Anne-Sophie Blais","@id":"https:\/\/casamedia.com\/fr\/#\/schema\/person\/afe134eda48f0aff2d6a77b12de5f9ef"},"headline":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %","datePublished":"2026-02-02T17:20:02+00:00","dateModified":"2026-03-10T15:29:06+00:00","mainEntityOfPage":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/"},"wordCount":793,"publisher":{"@id":"https:\/\/casamedia.com\/fr\/#organization"},"image":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png","articleSection":["Publicit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/","url":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/","name":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 % - Casa Media","isPartOf":{"@id":"https:\/\/casamedia.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png","datePublished":"2026-02-02T17:20:02+00:00","dateModified":"2026-03-10T15:29:06+00:00","description":"D\u00e9couvrez comment une strat\u00e9gie de publicit\u00e9 payante intelligente a permis \u00e0 Iris Setlakwe d\u2019augmenter ses ventes eCommerce de 146\u202f%.","breadcrumb":{"@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#primaryimage","url":"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png","contentUrl":"https:\/\/casamedia.com\/wp-content\/uploads\/2026\/02\/IRIS-FEATURE.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/casamedia.com\/fr\/publicite\/comment-nos-publicites-payantes-ont-aide-iris-setlakwe-a-augmenter-ses-ventes-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/casamedia.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment nos publicit\u00e9s payantes ont aid\u00e9 Iris Setlakwe \u00e0 augmenter ses ventes eCommerce de 146 %"}]},{"@type":"WebSite","@id":"https:\/\/casamedia.com\/fr\/#website","url":"https:\/\/casamedia.com\/fr\/","name":"Casa Media","description":"","publisher":{"@id":"https:\/\/casamedia.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/casamedia.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/casamedia.com\/fr\/#organization","name":"Casa Media","url":"https:\/\/casamedia.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/casamedia.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/casamedia.com\/wp-content\/uploads\/2022\/09\/logo-Casa_orange.png","contentUrl":"https:\/\/casamedia.com\/wp-content\/uploads\/2022\/09\/logo-Casa_orange.png","width":894,"height":239,"caption":"Casa Media"},"image":{"@id":"https:\/\/casamedia.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/welcomecasamedia","https:\/\/x.com\/casamediainc","https:\/\/www.instagram.com\/welcomecasa\/","https:\/\/www.linkedin.com\/company\/welcomecasa\/","https:\/\/dribbble.com\/SH1FT","https:\/\/www.behance.net\/sh1ftdigital","https:\/\/www.youtube.com\/channel\/UCMCodak7gujfSkFU53MKDbw"]},{"@type":"Person","@id":"https:\/\/casamedia.com\/fr\/#\/schema\/person\/afe134eda48f0aff2d6a77b12de5f9ef","name":"Anne-Sophie Blais","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a9b54bfb45588eebe64918781a606221b66b0447fa58da04605f17a3d1621af?s=96&d=mm&r=g","caption":"Anne-Sophie Blais"},"description":"Anne-Sophie is our bubbly copywriter. She's punny as hell, and also knows a thing or two about writing sexy sentences.","url":"https:\/\/casamedia.com\/fr\/author\/ansoupie\/"}]}},"_links":{"self":[{"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/posts\/21000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/comments?post=21000"}],"version-history":[{"count":4,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/posts\/21000\/revisions"}],"predecessor-version":[{"id":21290,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/posts\/21000\/revisions\/21290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/media\/21640"}],"wp:attachment":[{"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/media?parent=21000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/categories?post=21000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casamedia.com\/fr\/wp-json\/wp\/v2\/tags?post=21000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}