{"id":20229,"date":"2025-07-03T17:37:12","date_gmt":"2025-07-03T17:37:12","guid":{"rendered":"https:\/\/casamedia.com\/?p=20229"},"modified":"2025-07-03T17:37:13","modified_gmt":"2025-07-03T17:37:13","slug":"beie-un-nouveau-branding-qui-se-celebre","status":"publish","type":"post","link":"https:\/\/casamedia.com\/fr\/non-classifiee\/beie-un-nouveau-branding-qui-se-celebre\/","title":{"rendered":"BEIE : un nouveau branding qui se c\u00e9l\u00e8bre"},"content":{"rendered":"\n

Plut\u00f4t sec, cors\u00e9 ou mixte ? Rassurez-vous, on parle bien de skincare ici. Quel que soit votre type de peau, le nouveau branding de BEIE a trouv\u00e9 la recette parfaite : un m\u00e9lange savamment dos\u00e9 d\u2019ingr\u00e9dients naturels, de plaisir sensoriel et d\u2019esth\u00e9tique assum\u00e9e.<\/p>\n\n\n\n

Anciennement connue sous le nom de gpmakeup, la marque change de visage, de nom et d\u2019ambition pour devenir BEIE (prononcez \u201cbee\u201d) : un clin d\u2019\u0153il \u00e0 l\u2019abeille, symbole de r\u00e9silience, de communaut\u00e9 et de beaut\u00e9 brute. Derri\u00e8re cette ambition, on trouve Gretzie Parth, fondatrice, entrepreneure et influenceuse originaire de l\u2019Alberta, avec qui nous avons fait \u00e9quipe pour secouer les codes. <\/p>\n\n\n\n

Si sa communaut\u00e9 l\u2019a d\u00e9couverte pour ses faux cils et outils de maquillage, Gretzie fait aujourd\u2019hui peau neuve avec une toute nouvelle gamme de soins inspir\u00e9e de l\u2019univers des cocktails : simple, naturelle, sublim\u00e9e, et pens\u00e9e pour tous les types de peaux. Une routine qui donne l\u2019impression de se c\u00e9l\u00e9brer, deux fois par jour.

Mais attention : il ne s\u2019agissait pas de coller une nouvelle \u00e9tiquette sur d\u2019anciens flacons. L\u2019objectif \u00e9tait clair : une transformation en profondeur, sans perdre l\u2019essence de la marque ni d\u00e9sorienter sa communaut\u00e9 fid\u00e8le. Le d\u00e9fi ? R\u00e9ussir une transition douce mais marquante, entre \u00e9volution et continuit\u00e9, \u00e0 l\u2019aide d\u2019un branding repens\u00e9, d\u2019un lancement ma\u00eetris\u00e9<\/a>, d\u2019un packaging<\/a> qui capte l\u2019\u0153il, et d\u2019une exp\u00e9rience digitale<\/a> ador\u00e9e comme un cocktail signature.<\/p>\n\n\n\n

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Inviter tout le monde \u00e0 la f\u00eate <\/h2>\n\n\n\n

Jade, notre cheffe de projet (ou la \u00ab\u00a0ma\u00eetresse de c\u00e9r\u00e9monie\u00a0\u00bb de ce lancement exclusif ) a su tenir le rythme du d\u00e9but \u00e0 la fin :<\/p>\n\n\n\n

\u00ab Repenser une marque, c\u2019est un peu comme organiser une grande soir\u00e9e. Il faut cr\u00e9er l\u2019attente, conserver le rythme, et veiller \u00e0 ce que tout le monde passe un bon moment. On a pris en charge la strat\u00e9gie de lancement de A \u00e0 Z, pour que Gretzie puisse se concentrer sur l\u2019essentiel : sa vision. \u00bb<\/em><\/strong><\/p>\n\n\n\n

Au menu : teasing sur les r\u00e9seaux sociaux, fermeture du site gpmakeup au profit d\u2019une landing page pour collecter les e-mails, puis lancement progressif avec une navigation en avant-premi\u00e8re. Une approche pens\u00e9e pour cr\u00e9er de l\u2019excitation, maintenir l\u2019int\u00e9r\u00eat, et faire parler de la marque avant m\u00eame qu\u2019elle ne soit disponible \u00e0 l\u2019achat.<\/p>\n\n\n\n

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Une identit\u00e9 visuelle qui se savoure <\/h2>\n\n\n\n

Pendant que Jade g\u00e9rait le tempo, Alexis, directeur artistique, assurait les changements du c\u00f4t\u00e9 de l\u2019identit\u00e9 la marque. Au menu, nouveau branding, packaging et web design.<\/p>\n\n\n\n

\u00ab On voulait une identit\u00e9 qui donne l\u2019impression de d\u00e9guster un cocktail sophistiqu\u00e9, sur une terrasse, avec des amis. Quelque chose de raffin\u00e9, surprenant mais sans pr\u00e9tention. Une palette neutre, des noms de produits malins, un ton chaleureux\u2026 Le tout pens\u00e9 pour un tout simple, mais pas simpliste. \u00bb<\/em><\/strong><\/p>\n\n\n\n

Le site web<\/a> refl\u00e8te parfaitement cette approche. Clair, \u00e9l\u00e9gant et sans superflu. On y navigue comme on feuillette un album souvenir d\u2019une soir\u00e9e r\u00e9ussie. L\u2019univers de la fondatrice se d\u00e9couvre (dans la section \u00c0 propos). On se partage ses outils f\u00e9tiches dans sa coiffeuse (dans la section Lashes & Tools). On jalouse l\u2019organisation de son rituel de soins dans sa belle salle de bain (dans la section Skincare). Tout est fluide, bien pens\u00e9, et align\u00e9 avec le positionnement de la marque.<\/p>\n\n\n\n

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<\/div>\n\n\n\n

La cerise sur le cocktail<\/h2>\n\n\n\n

Mais ce dont on est le plus fier, c\u2019est la collaboration derri\u00e8re le projet. Ce n\u2019\u00e9tait pas une gestion de projet de type \u00ab taille unique \u00bb : c\u2019\u00e9tait un vrai travail d\u2019\u00e9quipe. Gretzie avait la vision, et nous avons contribu\u00e9 \u00e0 la concr\u00e9tiser, en m\u00e9langeant nos expertises. Appels quotidiens, ajustements en temps r\u00e9el, r\u00e9partition efficace des t\u00e2ches\u2026 Casa Media est devenu, le temps du projet, le d\u00e9partement marketing de BEIE.<\/p>\n\n\n\n

Le r\u00e9sultat ? Une marque \u00e0 la fois belle et audacieuse. Un nouveau branding affirm\u00e9, packaging soign\u00e9 qui attire l\u2019\u0153il, design de site web moderne, fluide et coh\u00e9rent. Chaque d\u00e9tail a \u00e9t\u00e9 pens\u00e9 avec intention. La strat\u00e9gie de lancement, quant \u00e0 elle, a su cr\u00e9er de l\u2019attente, capter l\u2019attention et entretenir l\u2019enthousiasme sur la dur\u00e9e. Port\u00e9e par une gestion de projet agile, pr\u00e9cise et bien rythm\u00e9e, la collaboration s\u2019est construite sur l\u2019\u00e9coute, la confiance et la co-cr\u00e9ation. Le tout s\u2019inscrit dans une approche de marketing digital int\u00e9gr\u00e9e, pens\u00e9e sur mesure, du concept \u00e0 la mise en ligne. Une collaboration comme on les aime : claire, engag\u00e9e et agr\u00e9able du d\u00e9but \u00e0 la fin.<\/p>\n\n\n\n

BEIE, ce n\u2019est pas juste une marque de skincare. C\u2019est la nouvelle adresse beaut\u00e9 la plus en vue : facile d\u2019acc\u00e8s, mais pens\u00e9e pour se d\u00e9marquer.<\/p>\n\n\n\n

On trinque \u00e0 \u00e7a ? Allez, sant\u00e9 !<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Plut\u00f4t sec, cors\u00e9 ou mixte ? Rassurez-vous, on parle bien de skincare ici. Quel que soit votre type de peau, le nouveau branding de BEIE a trouv\u00e9 la recette parfaite : un m\u00e9lange savamment dos\u00e9 d\u2019ingr\u00e9dients naturels, de plaisir sensoriel et d\u2019esth\u00e9tique assum\u00e9e. Anciennement connue sous le nom de gpmakeup, la marque change de visage, […]<\/p>\n","protected":false},"author":11,"featured_media":20273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-20229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nBEIE : un nouveau branding qui se c\u00e9l\u00e8bre - Casa Media<\/title>\n<meta name=\"description\" content=\"BEIE mixe beaut\u00e9 et audace avec un nouveau branding skincare qui se savoure comme un cocktail signature, matin et soir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casamedia.com\/fr\/non-classifiee\/beie-un-nouveau-branding-qui-se-celebre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEIE : un nouveau branding qui se c\u00e9l\u00e8bre\" \/>\n<meta property=\"og:description\" content=\"BEIE mixe beaut\u00e9 et audace avec un nouveau branding skincare qui se savoure comme un cocktail signature, matin et soir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casamedia.com\/fr\/non-classifiee\/beie-un-nouveau-branding-qui-se-celebre\/\" \/>\n<meta property=\"og:site_name\" content=\"Casa Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/welcomecasamedia\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T17:37:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T17:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casamedia.com\/wp-content\/uploads\/2025\/07\/beieskin-HGPF-199-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Sophie Blais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casamediainc\" \/>\n<meta name=\"twitter:site\" content=\"@casamediainc\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Sophie Blais\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/\"},\"author\":{\"name\":\"Anne-Sophie Blais\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#\\\/schema\\\/person\\\/afe134eda48f0aff2d6a77b12de5f9ef\"},\"headline\":\"BEIE : un nouveau branding qui se c\u00e9l\u00e8bre\",\"datePublished\":\"2025-07-03T17:37:12+00:00\",\"dateModified\":\"2025-07-03T17:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casamedia.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/beieskin-HGPF-199.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/\",\"url\":\"https:\\\/\\\/casamedia.com\\\/fr\\\/non-classifiee\\\/beie-un-nouveau-branding-qui-se-celebre\\\/\",\"name\":\"BEIE : un nouveau branding qui se c\u00e9l\u00e8bre - 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