Social media management
Mellem
The Mellem mission: A human approach to the rental experience.

Adrien WilliamsWe partnered with Mellem Real Estate to strengthen their presence on social media and showcase their growing portfolio of properties across Montreal. Our objective was to elevate the brand’s digital image while creating engaging content that resonates with potential tenants, investors, and the local community.
Our team handled the full scope of social media management, from developing the content strategy to producing and publishing high-quality posts. This included on-site content capture, creative direction, copywriting, graphic design, scheduling, and ongoing optimization. Every piece of content was designed to highlight Mellem’s properties, reinforce their brand identity, and position them as a leading real estate group in Montreal.
We focused on creating visually compelling content that showcased the lifestyle, architecture, and unique character of each property. Through thoughtful storytelling and consistent branding, we helped transform Mellem’s social media channels into a powerful tool for brand awareness and audience engagement.
Performance was continuously monitored and refined to ensure the strategy delivered measurable results.
Results:
- +456% increase in views (Instagram)
- +815% increase in content interactions (Instagram)
- +47% increase in engagement rate per impression (Instagram)
- 586% increase in Net audience growth (Instagram)
Social Media Strategy Development
Content Calendar Planning
On-Site Photo & Video Production
Copywriting
Post Scheduling & Publishing
Community Management & Engagement
Performance Tracking & Analytics Monitoring
Monthly Reporting & Insights

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